Introducing

Disrupting the Status QuoTM

A Research-based Approach to Delivering Growth for Brand Teams, Sales Leaders, and Learning & Development Professionals Selling Biologics, Pharmaceuticals, or Medical Device Products.

What is Disrupting the Status Quo and Why Does it Matter?

 

Disrupting the Status Quo is a simple customer communications process for getting the physician, and other key stakeholders along the continuum of care, to think and act differently about how they approach treating patients with your brand. The Disrupting the Status Quo workshops, podcasts, and streaming video training services provide marketing and sales professionals with practical tools for getting healthcare providers to change how they think about and treat patients. It’s simple, it’s powerful, and it works. How do we know? Scroll down to learn more.

Better Behaviors Deliver Better Outcomes

Before the Disrupting the Status Quo workshops, podcasts, and streaming video content was delivered only 2 of 7 Customer Engagement Behavioral Drivers were significantly higher than competitors. After Disrupting the Status Quo the total treatment experience significantly improved compared to competitors. 6 of 7 Customer Engagement Behavioral Drivers were significantly higher than competitors as independently measured by a neutral 3rd party. Now sales training is focusing on closing the last gap: “Fully understands me, my staff, practice, and patient mix.”

 

Need to socialize this internally?

Download a summary of this case study to share internally or give us a call for any other support you need.

Sales Force Effectiveness

Learn How