You have a novel product with multiple indications but you’ve run out of early adopters and growth is stalled. What do you do?
How do you disrupt the prevailing treatment paradigms, the HCPs mindset, and, ultimately, their behavior without blowing up the relationship?
Disrupting the Status Quo (DSQ) is a research-based approach to changing the healthcare provider’s thinking and treatment habits by: supplying the energy to change, providing compelling evidence that the product will improve the experience for the provider, patient and practice; gaining incremental commitments, and cementing those new behaviors into habits that last.
The case study below shows how Quantum developed a research-based Customer Engagement Model with a biopharma brand’s sales leadership, brand team, and sales training to:
Before DSQ, only 2 of 7 Customer Engagement Behavioral Drivers were significantly higher than competitors. After DSQ, 6 of 7 Customer Engagement Behavioral Drivers were significantly higher than competitors as independently measured by a neutral 3rd party.
Quantum Learning is the leader in research-based pharmaceutical sales training. We are trusted by the world’s most highly respected sales and marketing leaders to achieve their business and strategic goals. We deliver sales force effectiveness tools, skills, and behaviors that are easy to digest and apply to the exact competitive challenges you face.