How do you differentiate your brand, when your brand’s not that different? As leaders in biopharma marketing and sales we invest an enormous amount of time, energy and money into promoting our brands. But even breakthrough products with highly intelligentRead more
A recent study found yet another difference between humans and the most intelligent primate species: When there is a competition for limited resources, humans are uniquely adept at finding a mutually beneficial equilibrium in which all parties profit. In otherRead more
Quantum Learning, Inc. is happy to announce the launch of new portfolio of sales training and sales force effectiveness services designed to help you compete, win, and grow your brands. A New Paradigm in Sales Force Effectiveness Traditional initiatives toRead more
Imagine for a moment that your sales force is promoting a revolutionary new product with clear brand strategy, great data, and superb messaging. At first sales take off and everyone is pumped. But then only a few months in, thingsRead more
Have you ever found yourself trying to win over someone who holds the polar opposite view of your own only to find that none of your arguments, data, or persuasiveness do anything? The question is: why is that and whatRead more
How Being a Mom Made Me a Better Field Trainer You don’t have to be Mom to relate to this article. If you’re a Field Trainer you’ve already got the prerequisite – your role requires the ability to create change.Read more
Your pulse suddenly quickens. Your eyes focus to the point of tunnel vision on a set of eyes staring at you from across the room. Everyone is familiar with the sensation. It’s called amygdala activation or the “fight or flight”Read more
What do a few clever chimpanzees have to do with pharmaceutical sales training? A whole lot, it turns out. A chimpanzee in the wild was observed drinking water in a peculiarly efficient manner: using moss like a sponge to soakRead more
I was in line at Starbucks this morning behind two construction workers. One commented to the other on Starbucks’ latest invention, the Nitro Cold Brew. “It’s cold coffee on tap that uses nitrogen bubbles instead of carbon dioxide. The textureRead more
The below article written by Jill Fenton was featured in a Special Field Training issue of LTEN Magazine’s Special Digital Issue – Focus on Training, Summer 2017. Although they are utilized differently across the industry, field based trainers (FBTs) tendRead more
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