You have a novel product with multiple indications but you’ve run out of early adopters and growth is stalled. What do you do? How do you disrupt the prevailing treatment paradigms, the HCPs mindset, and, ultimately, their behavior without blowingRead more
Your brand is facing stiff competition. To remain competitive you know you need to plan for the future, but you also need to execute and move the needle now. How do you do it? How do you crush the competitionRead more
You’re dealing with a complex system of care. Biosimilars and new classes of therapy are constantly forcing you to adapt. The only way to achieve consistent growth is by continually examining, tweaking, and improving the way you engage customers. ButRead more
Hot, hot, hot. The desert air wasn’t the only thing that was hot in Arizona at this year’s LTEN conference in Phoenix. Two Quantum clients, Genentech and Pharmacyclics, earned major recognition at LTEN’s Excellence Awards! To learn more, check outRead more
Is your brand’s trend line heading in the wrong direction? Is your sales force feeling beat up and discouraged? If you’re a sales or marketing leader and you’re responsible for turning it around, where do you start? How do youRead more
We are incredibly excited for our 2 workshops and learning lab at LTEN this year in Phoenix — but before we share what those are, we would like to congratulate our clients for being finalists in the following awards! -Read more
Are the entrenched habits of physicians limiting your product's growth? Last week, we hosted a free webinar featuring Fred Marshall, CEO/Founder of Quantum Learning, Inc., to address this specific issue. You’ll learn: how to supply the energy to change oldRead more
How do you differentiate your brand, when your brand’s not that different? As leaders in biopharma marketing and sales we invest an enormous amount of time, energy and money into promoting our brands. But even breakthrough products with highly intelligentRead more
A recent study found yet another difference between humans and the most intelligent primate species: When there is a competition for limited resources, humans are uniquely adept at finding a mutually beneficial equilibrium in which all parties profit. In otherRead more
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