Products >> Advanced Modules

How to apply advanced change management tools, skills and insights to driving business results in pharmaceutical and biotechnology sales.
[90-minute workshop]

How to increase access (mental and physical) and impact by learning to think, speak and act from the physician’s point of view when listening, probing and delivering core messages.
[90-minute workshop]

Easy to apply listening skills for identifying and addressing barriers to change when your salespeople are face-to-face with busy healthcare providers.
[90-minute workshop]

Advanced probing skills for identifying the need behind the need and delivering more effective messages that address the real drivers and barriers to changing prescribing behavior.
[90-minute workshop]

How to deliver compelling messages that meet the differing needs of physician types – from Innovators and Visionaries (the so-called Early Adopters) to Pragmatists and Conservatives.
[90-minute workshop]

How to address customer concerns, barriers and objectives in a respectful, professional and effective way.

How to gain commitment to action by asking for concrete commitments focused on specific patient types.
[90-minute workshop]

How to link one call to the next in a larger change management continuum that results in the achievement of both short and long term goals.
[60-minute workshop]

Practical tools for strategically managing the office as a whole. Includes specific tools and skills for organizing changes in prescribing behavior at both the individual and practice-level.

A practical and easy to apply workshop on using clinical evidence to change prescribing behavior.
[Half-day workshop]

Advanced account management skills specifically designed for selling in a hospital setting.
[Six-hour workshop]